Understanding the Future helps people formulate a strategy to deal with it, and understanding multiple levels of trend puts people in a better position to execute their plans. CounterBooks is designed with this specific purpose in mind. The first version of CounterBooks (Pro-Retail) was developed in the 1990's by a frustrated computer programmer-turned-retailer who struggled with traditional accounting systems which were not developed for retail businesses. His aim was to provide an easy to use system suitable for a retailer with no accountancy experience while still providing full, easily understandable data reporting.
CounterBooks has since developed into a sophisticated and feature-rich accounting system trusted by retailers across the world while remaining true to the original "easy to use" design philosophy.